After our 3-day walk-off, Instacart Shoppers have a newfound sense of camaraderie, purpose, and solidarity, and we’d like to thank you for bringing us together, as well as for the following:

  1. We were featured in the New York Times via Reuters, who covered not only one example of our degradation in pay, but compared Instacart unfavorably to the notorious failings of both Uber and WeWork.
  2. The LA Times ran a piece going into even more detail, further exposing your tactics which we originally brought to light.
  3. Slate’s piece this week analyzed Instacart’s insidious product design and how your immoral executive direction leads to Shoppers getting the short end of the stick.
  4. Mashable covered our open letter to you, and at the end wondered aloud if you’d be able to ever look us in the eye.
  5. Gizmodo reported on our open letter to Dani Dudeck, excellently recapping our grievance with your hypocritical Chief Communications Officer.
  6. The Daily Beast wrote about your efforts to steal our tips and get away with it.
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While Instacart’s response or lack thereof to our walk-off was predictable, what we were surprised by were the number of organizations and friends who have revealed themselves as our allies, and the hundreds of tweets from well-wishers to our cause. We are happy to align ourselves with advocate organizations providing us support and expertise, many of which work with both gig workers and organized labor, and whose goal is like ours — a better condition for those who perform work.

We’ve already met with (or are soon to meet with) tech worker organizers, academic activists, and the San Diego City Attorney’s office, and have direct contact with dozens of journalists who want to keep in touch about how our efforts develop and how yourself and Instacart respond.

Perhaps the most remarkable story to come from this, for us, is that we didn’t start out as professional organizers, nor did we ever imagine ourselves as such — but you’ve somehow managed to turn a mass of everyday people into labor advocates, media figures and highly galvanized operatives who won’t be out of Instacart’s hair anytime soon.

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The core concept of your company — the one you sold to investors — that you could utilize the lack of regulation around contractors, and treat them increasingly poorly until they reach a tipping point and rotate out, is now clearly regarded by workers, customers, and the media as an abject failure. It’s likely that you know this too, Apoorva, whether you admit it or not. The last to hear the news seem to be your investors, who you’re certainly doing your best to shield from these events. It’s only a matter of time, really.

In closing, we’ve heard you’re preparing for an Instacart IPO. Good luck with that.

Signed,

Instacart Shoppers

A Belle Graves
Abby Danielle Mahon
Ada Ruth Centonze
Aimee Devereaux-Fringer
Aimee Sanford
Alberta Helen Atkinson
Alex Haines
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